Blog

Week-One Launch Checklist for New Partners

Published April 2026 · 5 min read

Most partnerships do not fail because the offer is bad. They fail because week one lacks structure. Use this checklist to align both sides on execution quality before scaling budgets.

1. Day 0: Confirm offer terms, caps, compliance boundaries, and communication channel.
2. Day 1: Validate tracking and run QA conversions before real traffic.
3. Day 2: Launch controlled spend and monitor lead/sale quality in near real-time.
4. Day 3: Review conversion quality with vendor and cut non-compliant or low-intent placements.
5. Day 4-5: Refresh creatives based on early feedback and split-test headline angles.
6. Day 6-7: Decide whether to scale, rework, or pause based on unit economics and quality.

A disciplined launch week protects ROI, keeps compliance risk low, and helps both parties decide quickly whether to scale together.